Today’s Top Instagram Model: Cole Lequier

Cole Lequier, 22, was born in Winnipeg, Manitoba. When he was younger, Cole lived in many places, including Calgary, Edmonton, Victoria, Nova Scotia, and the Caribbean. However, Cole’s family settled down in Ontario, north of Toronto, where he still currently lives.

Cole owns a multi-million-follower media and entertainment company. On social media, he has an extensive following on Instagram, YouTube, and TikTok. 503k followers on his business Instagram account (@hockeybenders), 41.3k on his personal Instagram, 50k on YouTube, 100k combined on his personal (@coleleq) and business (@hockeybendersig) TikTok accounts, and over 500k followers across all his other accounts combined.

Read More: Today’s Top Instagram Model: Lauryn Raymond


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A post shared by Cole Leq (@imcoleleq)

At the age of 14, Cole founded Hockeybenders. Now he is the company’s owner and CEO. Recently turning 22, Cole now works with various prominent brands and does marketing for Adidas Hockey, Red Bull, Budweiser, Sherwood, SAXX Underwear, and Manscaped, to name a few.

Hockeybenders receive tens of thousands of orders per month for merchandise such as hoodies, t-shirts, hats, beanies, and more. Recently, he entered the alcohol business, partnering with a large company to produce flavored vodka, which is out later this year, 2022, through his company. Additionally, they will be releasing a card game this year.

Not only is Cole involved in business, but he is also a heavy investor in crypto, NFTs, and stocks. Cole is an angel investor in upcoming companies that need funding. Eventually, he plans to invest in real estate and rent out some properties. Cole enjoys traveling and has been to many places around the world. As soon as the borders fully open and mandates are lifted, Cole and his girlfriend plan to travel more. Cole enjoys sharing his life experiences on Instagram, including his travels and business ventures.

By sharing his experience, Cole hopes that others, especially young kids, can be inspired and realize that anything is possible. While Cole was 14 years old and starting his first Instagram page, he never dreamed that he would be where he is now at 22. Cole believes that anyone can achieve anything with hard work, a dream, and a vision.

Breanne Forest

A part-time writer for Rated Viral, Breanne currently attends university in Calgary and is planning to become a social worker. In her spare time, she participates in charity events and Indigenous activism.

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